The Jackpot Aggregator
The Jackpot Aggregator is a gamification platform or software solution designed for online casinos and betting operators. Unlike game aggregators, it allows them to establish and manage promotional campaigns, including jackpots, bonuses, and tournaments. The Jackpot Aggregator is as much a marketing tool as it is a prize pool, it drives player engagement, revenue, and business growth.
Key Features
The Jackpot Aggregator allows operators to create an unlimited number of jackpots.
The key features are:
Jackpot as a Service (JaaS)
There is no requirement that online gambling websites should build their own jackpot system from scratch. They have the option to use an already established infrastructure to create and customize jackpot campaigns.
Real-time Information
The aggregator allows operators to monitor the prize pool, see how many players are participating, and track popular games.
Data Analytics Tool
Operators can see detailed reports about campaigns, how players respond, and based on that, make appropriate decisions about future promotions.
Security & Compliance
The aggregator ensures that all operations are safe, clear, and follow the laws and regulations in different regions.
Flexible Jackpot Customization
Operators are able to customize how their campaigns appear to match their brand. They can also target different player segments with specific promotions based on their behavior and preferences.
SOFTSWISS Jackpot Aggregator
A well-known example of the Jackpot Aggregator is the SOFTSWISS Jackpot Aggregator. SOFTSWISS is an iGaming technology company, and SOFTSWISS Jackpot Aggregator is their software.
The SOFTSWISS Jackpot Aggregator is a centralized system that allows iGaming operators to host and manage all types of jackpots and other promotional activities. Like any Jackpot Aggregator, operators can integrate, run, and manage jackpot campaigns on multiple games and platforms through SOFTSWISS software.
How Does the Jackpot Aggregator Work?
The Jackpot Aggregator works by integrating seamlessly into the client’s infrastructure.
The operational process involves these stages:
- Integration
The operator integrates the Jackpot Aggregator’s API into their platform. It’s important to make sure that customer activity data is transmitted to the aggregator in real-time.
- Campaign Setup
The aggregator system then defines the rules for participation in the jackpot campaign, the contribution mechanism, the prize structure, and any criteria for winning.
- Prize Pool Management
Once the campaign is live, the software continuously collects and processes data about user activity. The aggregator manages multiple prize pools simultaneously, allowing operators to run both time-based and event-based jackpots.
- Winner Selection
The system calculates the odds of winning, applies fairness mechanisms, and ensures that the selection process is transparent and compliant with regulatory standards.
- Prize Distribution
When a jackpot is won, the aggregator ensures that the funds are delivered accurately to the winner’s account or paid out through the appropriate payment channels.
In addition, the Jackpot Aggregator handles player segmentation, allowing operators to target specific groups of players with tailored jackpot campaigns based on their activity patterns, preferences, or loyalty status.
Jackpot Campaigns
A jackpot campaign is a promotion run by online gambling platforms, where a prize pool accumulates over time based on players’ activity. The jackpot campaign has only one purpose—it’s to bring players back to the online gambling website.
The chance to win a big prize excites players and keeps them coming back to play and wager more. As a result, when players stay longer on the platform and play more to chase the jackpot, it leads to higher revenue for the website.
This is a win-win situation, as operators receive more player engagement and a higher revenue, and players enjoy the excitement of potential wins.
To succeed in the jackpot campaign, clearly define the goals of the campaign, such as increasing player engagement, boosting revenue, or attracting new players. Next, select jackpot mechanics that will appeal to your target market and will be easy to understand to players.
It’s helpful to use multiple marketing channels, such as social media, email, and in-game notifications, to generate hype and awareness about the jackpot campaign before and during the launch.
Benefits for Operators
Jackpot campaigns are a proven marketing strategy in iGaming, and most operators conclude that jackpots are a necessity. With the Jackpot Aggregator, operators can:
- Easily manage multiple jackpots at the same time.
- Create local, global and their own branded jackpots.
- Boost audience loyalty and player retention.
- Strengthen brand awareness and market positioning.
- Increase player engagement in specific games or game groups.
To sum up, the Jackpot Aggregator helps operators maximize player lifetime value (LTV).
Conclusion
Since the iGaming industry is very competitive, it’s vital to have an additional way of entertaining players and give them new sensations they cannot receive from the other operators. The Jackpot Aggregator addresses this challenge through enhanced player engagement, better customer retention through jackpot campaigns, and promoting cross-selling across games. Operators benefit from an opportunity to customize and automate many campaigns, getting valuable data insights.
The future of jackpot solutions in iGaming is positive. Jackpot solutions will continue to enhance user experience with entertaining and transparent gameplay and provide operators with adaptable campaigns.
Contact us today to learn how our powerful solutions enhance player engagement, boost profitability, and drive your online gambling business forward.
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